novità

ETHIC

timeless elegance

The return of a sober elegance, dictated by simplicity and by a rare symmetry of forms and lines. This is Ethic, the new pen that does not follow trends or fashion, a perfect synthesis of past, present and future, destined to last, together with the message that it conveys. A severe design, that focuses on the xxxxxxxxxxxxxxxxxxxxxxxxxxxxx

details that make Ethic a refined yet functional pen: the three rings that circle the upper part of the body and the top on the chrome-plated versions, can give an extra touch of elegance, or become an integral part of the message, if they are put together to form the colours of a brand, a flag or a product. Ethic is a xxxxxxxxxxxxxxxxxxxxxxxxxxxxx

pen that can be tailor-made to a dream, without losing any of its innate elegance. There is plenty of space for promotional messages: on the body, the cap and the top; and although it is a rotating pen, it was designed so that it could be printed easily in any number of colours, even with a register

prodotti

“just” a pen?

 

probably few people know that it can take more than a year to create a new pen, paying attention to the quality of each detail. Creating the dies for the many components of the pen is a long, complex operation: a mistake of even a hundredth of a millimetre could jeopardise its operation. This is why all our pens are designed and manufactured entirely in our only Italian premises, where we can monitor every stage: from preparation of the first prototypes right down to marketing of the final version of the product. The design of our pens is the result of constant attention to the latest styling trends, to new shapes and colours: a promotional pen must attract attention and arouse emotion, but it must also be a quality support for the message it has to transmit. Attention to quality starts with the strict selection of the raw materials: the plastic, the refills and the inner springs come exclusively from Italian or German suppliers, who can guarantee their quality and reliability. The plastic for our pens is produced with top quality, non-toxic xxxxxxxxxxxxxxxxxxxxxxxxxxxxx

ABS, which is highly resistant to bumps and to heat, guaranteeing excellent polish and high colour stability. The refills respect EU Directives for hazardous substances (2004/73/EC and 67/548/EEC) and the American TSCA (Toxic Substances Control Act): so all the inks are non-toxic. Our highly automated assembly lines guarantee rapid, extremely competitive manufacturing times, as well as the efficiency of our pens: strict quality checks verify that each pen operates perfectly at each stage of assembly. Only a quality pen can really enhance every type of message, amplifying a brand’s visibility and, why not, helping to limit the pollution of the planet. Plastics pollute: preferring quality pens, with an average lifespan that means that they will change hands very often, means limiting the waste that comes from the immediate elimination of defective pens. It is much better to invest in quality pens, maybe choosing to limit the quantity rather than running the risk of compromising your image and xxxxxxxxxxxxxxxxxxxxxxxxxxxxx

spreading the irresponsible use of plastic pens.

The longer a pen’s life is, the less it pollutes the environment. The certificates of origin for our pens also guarantee that no child labour is involved in their manufacture, nor working conditions that do not respect workers’ basic rights.

Even a pen can help to spread the culture and respect of the dignity of workers. Once it has been assembled, the pen is ready to be “dressed” with a logo or a message: our graphics office works on digital simulations that illustrate the possible alternatives, suggesting new proposals so that the most suitable combination can be found.

Like a tailor’s shop, the customer can try different sizes, colours and positions until the suit adapts perfectly to his needs.

Only then does the printing and personalisation begin, using highly resistant paints, after which the pen is finally ready to travel round the world with its precious message: your image.

Retractable pens

NEXT

POLO SPECIAL

POLO

WOMAN

TECH

PIXEL

JOY

EXPAND

BIT

MID-JOY

Twist action pens

ETHIC

SOFT

BAY

ZIP

Keyrings

LINK

KEY TWIST

Necklace pen

CHARM

CATALOGUE

 

 

 

 

 

 

 

 

 

 

download pdf

 

Our vision

 

We have been passionate about product-based communications since 1979. Each of our new products comes into being and is developed entirely within the company. Creativity and quality inspire our coordinated concept, design and production processes which are rigorously "made in Italy". Our internal graphics division is always in search of new design solutions and combinations of materials and colours, and constantly monitors the new trends in style and the developments of the market. We invest considerably in technology, highly automated xxxxxxxxxxxxxxxxxxxxxxxxxxxxx

machinery and our working areas, and this is why our production process is rapid, flexible and reliable, able to respond to the demands of all our different types of client's. Every company has its own unique set of needs, and our sales division helps each client to find the right solution for optimum visual communications. First of all we listen to the client’s needs and wishes, then we discuss these and share information and experience. Companies are founded on people and their ideas, and only thanks to them do new ideas come about. The innovative styling of xxxxxxxxxxxxxxxxxxxxxxxxxxxxx

our ballpoint pens can also be seen in the wide range of colours, which inspires infinite blends and combinations. For more specific needs we also create pens using pantone colours. We offer a complete service, right up to customisation: our facilities include screen and pad printing equipment. We know that the choice of a product to carry your image is a strategic, sensitive one. Looks, originality, practicality and quality: there must be a perfect balance to create a promotional pen worthy of a unique, special corporate image.

BUSINESS

MAXEMA

IN THE WORLD

 

ALGERIA

AUSTRIA

BELGIUM

BULGARIA

CROATIA

DENMARK

EGYPT

ESTONIA

FINLAND

FRANCE

GERMANY

JAPAN

GREECE

ISRAEL

LATVIA

LUXEMBURG

MEXICO

MIDDLE EAST

THE NETHERLANDS

PORTUGAL

UK

ROMANIA

CZECH REPUBLIC

RUSSIA

SPAIN

USA

SUDAN

SWEDEN

SWITZERLAND

TURKEY

HUNGARY

servizi

Customisation

On request, we can offer screen or pad printing and will be happy to advise you on the best matches between our pens and any company’s specific image.

Blank catalogues

Do you own a sales network? Would you rather not give our details to your clients? Just ask for our blank catalogues: up to 50, free of charge.

SampleS

The standard sampling is a book-style case (30 x 36 cm) holding 40 assorted pens.

You can ask for samples of any product in whatever models, combinations and colours you fancy.

Pantone colours

On request, we can also produce our pens (or maybe just a detail or two) in any Pantone colour you ask for. Please contact our Marketing Office.

fiere

2010

PSI Dusseldorf 13th-15th January 2010
PTE Milan 20th-22th January 2010

contatti

via vittime delle foibe 15

10088 volpiano torino italy

 

 

 

 

 

t       +39 011 970 4500

f       +39 011 970 4550

maxema@maxema.com

 
p.iva: 05321380015