The return of a sober elegance, dictated by simplicity and by a rare symmetry of forms and lines. This is Ethic, the new pen that does not follow trends or fashion, a perfect synthesis of past, present and future, destined to last, together with the message that it conveys. A severe design, that focuses on the xxxxxxxxxxxxxxxxxxxxxxxxxxxxx
details that make Ethic a refined yet functional pen: the three rings that circle the upper part of the body and the top on the chrome-plated versions, can give an extra touch of elegance, or become an integral part of the message, if they are put together to form the colours of a brand, a flag or a product. Ethic is a xxxxxxxxxxxxxxxxxxxxxxxxxxxxx
pen that can be tailor-made to a dream, without losing any of its innate elegance. There is plenty of space for promotional messages: on the body, the cap and the top; and although it is a rotating pen, it was designed so that it could be printed easily in any number of colours, even with a register
probably few people know that it can take more than a year to create a new pen, paying attention to the quality of each detail. Creating the dies for the many components of the pen is a long, complex operation: a mistake of even a hundredth of a millimetre could jeopardise its operation. This is why all our pens are designed and manufactured entirely in our only Italian premises, where we can monitor every stage: from preparation of the first prototypes right down to marketing of the final version of the product. The design of our pens is the result of constant attention to the latest styling trends, to new shapes and colours: a promotional pen must attract attention and arouse emotion, but it must also be a quality support for the message it has to transmit. Attention to quality starts with the strict selection of the raw materials: the plastic, the refills and the inner springs come exclusively from Italian or German suppliers, who can guarantee their quality and reliability. The plastic for our pens is produced with top quality, non-toxic xxxxxxxxxxxxxxxxxxxxxxxxxxxxx
ABS, which is highly resistant to bumps and to heat, guaranteeing excellent polish and high colour stability. The refills respect EU Directives for hazardous substances (2004/73/EC and 67/548/EEC) and the American TSCA (Toxic Substances Control Act): so all the inks are non-toxic. Our highly automated assembly lines guarantee rapid, extremely competitive manufacturing times, as well as the efficiency of our pens: strict quality checks verify that each pen operates perfectly at each stage of assembly. Only a quality pen can really enhance every type of message, amplifying a brand’s visibility and, why not, helping to limit the pollution of the planet. Plastics pollute: preferring quality pens, with an average lifespan that means that they will change hands very often, means limiting the waste that comes from the immediate elimination of defective pens. It is much better to invest in quality pens, maybe choosing to limit the quantity rather than running the risk of compromising your image and xxxxxxxxxxxxxxxxxxxxxxxxxxxxx
spreading the irresponsible use of plastic pens.
The longer a pen’s life is, the less it pollutes the environment. The certificates of origin for our pens also guarantee that no child labour is involved in their manufacture, nor working conditions that do not respect workers’ basic rights.
Even a pen can help to spread the culture and respect of the dignity of workers. Once it has been assembled, the pen is ready to be “dressed” with a logo or a message: our graphics office works on digital simulations that illustrate the possible alternatives, suggesting new proposals so that the most suitable combination can be found.
Like a tailor’s shop, the customer can try different sizes, colours and positions until the suit adapts perfectly to his needs.
Only then does the printing and personalisation begin, using highly resistant paints, after which the pen is finally ready to travel round the world with its precious message: your image.
We have been passionate about product-based communications since 1979. Each of our new products comes into being and is developed entirely within the company. Creativity and quality inspire our coordinated concept, design and production processes which are rigorously "made in Italy". Our internal graphics division is always in search of new design solutions and combinations of materials and colours, and constantly monitors the new trends in style and the developments of the market. We invest considerably in technology, highly automated xxxxxxxxxxxxxxxxxxxxxxxxxxxxx
machinery and our working areas, and this is why our production process is rapid, flexible and reliable, able to respond to the demands of all our different types of client's. Every company has its own unique set of needs, and our sales division helps each client to find the right solution for optimum visual communications. First of all we listen to the client’s needs and wishes, then we discuss these and share information and experience. Companies are founded on people and their ideas, and only thanks to them do new ideas come about. The innovative styling of xxxxxxxxxxxxxxxxxxxxxxxxxxxxx
our ballpoint pens can also be seen in the wide range of colours, which inspires infinite blends and combinations. For more specific needs we also create pens using pantone colours. We offer a complete service, right up to customisation: our facilities include screen and pad printing equipment. We know that the choice of a product to carry your image is a strategic, sensitive one. Looks, originality, practicality and quality: there must be a perfect balance to create a promotional pen worthy of a unique, special corporate image.
MAXEMA
IN THE WORLD
ALGERIA
AUSTRIA
BELGIUM
BULGARIA
CROATIA
DENMARK
EGYPT
ESTONIA
FINLAND
FRANCE
GERMANY
JAPAN
GREECE
ISRAEL
LATVIA
LUXEMBURG
MEXICO
MIDDLE EAST
THE NETHERLANDS
PORTUGAL
UK
ROMANIA
CZECH REPUBLIC
RUSSIA
SPAIN
USA
SUDAN
SWEDEN
SWITZERLAND
TURKEY
HUNGARY

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